Do you want to build a compelling and differentiated narrative for your brand? I can help.

I have over twenty years of experience developing global marketing and communications campaigns for organizations like Amazon, IBM, the United Nations and Majlis El Hassan (the think tank of Prince Hassan of Jordan). Here’s a link to my LinkedIn profile.

I’ve designed the information architecture, and  written copy for a wide variety of websites, such as robotics devops startup RavenOps, the always fragrant and refreshing Yezi Tea, online ad startup Pontiflex, and His Royal Highness Prince Hassan of Jordan.

If you’re looking to develop a thought leadership campaign that can help set you apart, I’ve done a lot of that too. My articles have appeared in publications like Business Insider, the Guardian and Huffington Post. I love telling great stories. I am a published novelist. My last novel was published by Harper Black, and translated and published by Asphalte Editions in France.

I am available for freelance writing work for articles and websites, and can be reached at arun_krishnan at



Yezi Tea

HRH Prince Hassan of Jordan


StyleSnap will change the way you shop, forever

Announced at re: MARS 2019: Amazon’s StyleSnap is the latest innovation from Amazon Fashion. {Read more at the Amazon Blog: Day One}


How Alexa Learned French

Hint: sophisticated machine learning techniques, and a little help from her human friends. {Read more at the Amazon Blog: Day One}


Making search on Amazon easier

How Amazon’s Product Graph is helping customers find products more easily.{Read the article on the Amazon Blog: Day One}


Music in a Voice First World

How Alexa and Amazon Music help you find the music you want (even when you don’t know exactly what you want.) {Read the story on the Amazon Blog: Day One}


What the West Can Do If It’s Really Serious About Middle East Peace

To state the obvious, ISIS is not just Iraq’s problem. Or for that matter Syria’s problem. Or even just the Middle East’s problem. In a world where a palm civet in China’s Guangdong province can unleash a pandemic that killed people in America, and where a Tunisian fruit seller could bring down a powerful Egyptian dictator, the problems of any one country are more often than not, the problems of every country. {Read more at the Huffington Post}


What the Merriam Ibrahim Case Can Tell Us About the State of Islam

The death sentence for apostasy in Sudan shows the plurality that has sustained and nourished the Islamic world is eroding. {Read it at the Guardian}


How Marketers Can Reach Mobile Savvy Hispanics

The Hispanic market in the U.S. is growing at an impressive rate.  The U.S. Census reports that Hispanics are the fastest-growing demographic segment in the U.S . By 2050 Hispanics will account for 30% of the nation’s population.  It’s no wonder that companies are putting a significant amount of their budgets towards engaging them in a meaningful way.  {Read more at Forbes}


Survey Finds Nearly Half of Mobile App Users Report Clicking on Mobile Ads by Mistake

New Findings From Pontiflex Also Highlight Strong Consumer Preference for In-App Mobile Advertising {Read the press release at Market Wired}


Twitter Marketing:It’s more like email than you think

And That’s Why It’s Worth the $100 Million Investment. {Read more at AdAge}